Volume 11, Issue 4 - July/August 2007

Dear Reader
In the Beginning …

Penny Stacey stands somewhere around five feet tall and, I’m guessing, probably wears a shoe size of around a five, maybe five and a half. However, as an editor? Her footprint is more like a size 15. Point being, I’ve got some big shoes to fill.

I’m excited about serving you as the editor of this publication. I’ve got my work cut out for me, because I’m by no means an expert, but I am a “believer.” You may have read a short article I contributed to the May-June issue, on page 22: “Desperate Housecalls – Making a Sale the First Time Out.” In it, I relayed my window film “conversion experience” and how Solar Film in Richmond, Va., made a sale on their first visit. By the way, if you did read it, my leather sofa is doing just fine. My sister, however, has a similar sofa but didn’t act as fast. She is now the not-so-proud owner of the world’s most expensive beef-jerky.

The American Dream
The best stories aren’t written, but discovered. My favorite stories are those of success and, most particularly, those in which determination and the pursuit of happiness overcome all odds. On page 16, you’ll find the story of Alberto Clarke Jr. and his window film and automotive accessories business, The Lab in Fredericksburg, Va. In it, you will discover how Clarke’s vision and love of the window film business turned a $900 loan, two boxes of film and a little out-of-the-way place into a success. Clarke also shares some of his theories and insights into how window film demand may be linked to other economic factors. On a similar note, Patrick Dempsey, president and owner of East End Window Film Inc. in Cutchogue, N.Y., shares his experience of planning a window film business on page 20 and provides valuable advice for all of us on planning and how to stick to a plan … or not.

On page 8 guest columnist Nicholas Williams of Premier Window Tint and Graphics Inc. in Henderson, Nev., shares an overview of the tint industry—restaurant style. And don’t think you’ve seen the last of Penny Stacey. You will continue to find her immense knowledge in this publication, as she will occasionally write and continues to edit for the magazine, guiding this new, green editor along.

Speaking of green, I come to Window Film having served as an assistant editor primarily for the building and construction products industry (for Window Film’s sister publication, Shelter™ magazine) and I have to admit, I’m a little surprised at how infrequently the word “green” is mentioned in this industry. In the future, don’t be surprised to find this word more often, because, as I see it, the benefits of window film are right at home with the green movement and this is something worth highlighting.

Talk to Me
Always feel free to get in touch with me. If you like something, I’d love to hear about it. If you’re not particularly fond of something, feel free to leave a message (I’m joking, of course).

I think a good publication serves as a dialogue, not a monologue, so your thoughts and opinions are of great value to me. As I dive into this business and publication head-first, believe me, your phone may be the one ringing with my abundant questions on the other end. Otherwise … I’ll leave a message. 

Drew Vass is the new editor of Window Film magazine.

© Copyright 2007 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.