Volume 11, Issue 2 - March/April 2007

The Back Page
Film in the News Compiled from News Reports From Across the Pond

Window film is a popular item among consumers and, as such, stories about it pop up almost every day in newspapers across the world. This month, Window Film stumbled onto a number of articles concerning England’s film industry, as you’ll see here. To submit articles that you see in consumer publications or your own hometown press, please e-mail a link to the story to pstacey@glass.com or mail a copy of the article to Attn: Window Film magazine, P.O. Box 569, Garrisonville, VA. 22463.

Film Rocks
Window film made it into the spotlight in new way recently. Literally. The Minneapolis-based 3M Co.’s rear projection window film was used for a “Harrods Rocks” promotion at one of the department store’s branches in London, according to information provided by AV International’s newsletter. The store features a video display screen in the shape of a giant rock guitar created from window film, onto which the store was able to project rock videos. The promotion is part of an exhibit the store offered throughout the month of February, which also included live performances, music classes and presentations. According to the article, the film was applied directly onto the store’s public facing window.

Seeking Safety
Croydon, a small town in South London, has begun a new program called the Witness Support Service, through which it will offer security film to participants for protection, according to the news website, www.24dash.com. Croydon’s Government RESPECT Taskforce developed the Witness Support Service in an effort to encourage those involved in the program to provide evidence in civil cases. In addition to security film, participants will also receive 24-hour/7-day-a-week support, panic alarms, security cameras and lighting and new locks.

Playing with Death in York?
YORK, ENGLAND—The United Kingdom-based York Press recently ran an editorial suggesting that illegal window film is an especially bad problem in Selby, York. Traffic Sergeant Julian Pearson of Selby said he has recently observed windows with as low as 3-percent light transmission.

“If you only have 3 percent of light, will you see the cyclist next to you or the child?” asks Pearson.

Tony Dring, who works with a Yorkshire-based automotive safety group told the Press that he believes the problem has grown of late, as more companies in Yorkshire are offering illegal tint jobs.

“People have long had tinted windows—fair enough,” he says. “But now, all of a sudden, it’s becoming a fashion.”

To combat the problem, North Yorkshire police told the paper that they are currently focusing on customized vehicles, including both window film that affects visibility and other modifications that could be viewed as dangerous. 

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