Volume 11, Issue 2 - March/April 2007

XPEL Joins NASCAR in the Race

Editor’s Note: “Paintworthy” is a new department that will focus on the paint protection sector of the industry. Please send news and new product information to pstacey@glass.com

San Antonio-based XPEL Technologies Corp. is providing paint protection kits for Craftsman Trucks, NEXTEL Cup cars, the Busch Series and the new “Car of Tomorrow” models for the 2007 NASCAR season. 

“XPEL was able to capture the latest 2007 paint protection patterns working in conjunction with various NASCAR race teams such as Roush, Yates, Ginn, Evernham, Waltrip, Wyler and Red Horse,” says Steven J. McAuley, XPEL’s chief executive officer. “Our design efforts included the development of products for the Dodge Charger, the Dodge Avenger COT, the Ford F-150 Truck and both the Toyota Tundra and Camry, in which the Camry happens to be a new addition to the field this year.” 

In addition to its NASCAR involvement, XPEL engaged the services of Martin E. Janis & Co. Inc. to help improve its corporate visibility through a proactive financial public relations campaign. 

The company also signed on a new dealer in French Polynesia. The new dealer, CASTOR, is located in Tahiti. The relationship between the two companies arose from the 2006 SEMA Show. The company’s owner, Rapael Castor, believes his market should be a good fit with XPEL due to CASTOR’s location.

“I will achieve a great deal of success with XPEL protection products, as our roads have so much debris that damages vehicle paint and headlights,” says Castor. www.xpel.com 


Stop Throwing Stones with Avery Dennison
Avery Dennison of Strongsville, Ohio, introduced its Topcoat StoneShield™ paint protection film, which the company says features an OE-grade, virtually invisible, premium-performance urethane film. The film is designed to provide a barrier for the paint surface against harsh, environmental elements and everyday wear, such as stone chips, bug acid and abrasion. The product is warranted for seven years, with a lifetime warranty available upon request. www.averydennison.com 


Interwest Focuses on Paint Protection
Interwest Distribution Co., a 3M distributor based in Denver, now offers Scotchgard paint protection film. The paint protection film is said to protect a vehicle’s finish from stones, sand, road debris and bug acids that can eat away at the vehicle’s paint. The film is a durable, high-grade, colorless urethane film applied to the areas of your vehicle that endure the brunt of damaging road debris.

In addition, the company offers certified applicator training, Z-3 knife training, automotive window film, tools and accessories, all sizes of bulk rolls of film and wholesale pricing.  www.interwestdc.com

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