Volume 13, Issue 4 - July/August 2009


Changes at CPFilms
by Debra Levy

News pertaining to CPFilms is on par with the economic cloud overhanging most industries lately. In addition to two rounds of layoffs at the company’s Martinsville, Va.-based manufacturing facility this year, parent company Solutia Inc. recently reported that net sales for its CPFilms division were off by 45 percent. The company has taken several responsive actions, including slashing the previously-approved pool for annual bonuses by approximately 80 percent—including that of approximately 2,700 employees and its executive officers. In its first-quarter SEC filings, the company disclosed that Kent Davies, who served as executive vice president and president of the company’s CPFilms division, did not receive a bonus in 2008 due to the fact that his business did not meet the threshold level of performance necessary for bonuses to be paid. May 1 marked Davies’ last day after a three-plus year tenure.

Representatives for CPFilms have not been willing to discuss the circumstances surrounding Davies’ departure. If the move was anticipated on Davies’ part, however, it was not evident amid an exclusive interview with Window Film just weeks prior. Davies expressed an interest in developing more open channels of communication with the publication going forward and ironically, pertaining to recent layoffs, discussed the painful necessity for change.

“You know, it’s painful to make changes and particularly changes like that,” Davies said. “But when you know it’s necessary, you know it’s in the best interest of the business, you know it’s in the best long-term interests of those hundreds of employees that remain … then you do it. And you don’t do it with relish, but you do it with conviction, knowing it’s the right thing to do.”

In the interview, Davies indicated that he felt positive changes were implemented amid his tenure, but said that, ultimately, it was CPFilms’ customers who would serve as judge.

“I believe, when I came into the business just over three years ago, there was a little bit of an internal focus and a lack of a fresh and up-to-date perspective on the marketplace that wasn’t as healthy as I’d have liked. In recent times, we have placed a greater emphasis on the marketplace and our customers … I think our customers will have to tell us if we’ve succeeded yet, or not.”

Davies is replaced by Ray Kollar, who previously served as vice president, commercial services for Solutia’s Flexsys® unit and will now serve as president and general manager of CPFilms. Prior to joining Solutia, Kollar worked for Intel Corp., where he served in various sales and marketing roles for more than 20 years, including the position of director, marketing strategy and market development for the company’s $8 billion business computing unit. Prior to Intel, he spent eleven years in engineering and engineering management positions with McGraw Edison and later McDonnell Douglas.

Global Makes Distribution Changes

Global Window Films recently made several changes to its distributor lineup. The company’s Florida territory is now serviced by James Coleman, Sr., as distributor, and Jimmy Coleman, Jr., his sales manager. The Coleman’s recently sold their dealer shop and purchased a new warehouse in order to service the region.

Bob Jagtiani was recently awarded distributorship for a seven-state territory that extends from Kentucky and Indiana to Minnesota. Like Coleman, Jagtiani has made his Global distributorship a family affair, involving his son, Umesh, as the sales director for the operation. The two opened a new 3,200 square foot warehouse and, according to Global officials, have tripled sales in the process.

The company’s Southern distributor was recently granted an expanded region. Phillip Hollocher, owner of Solar Control Films – South, a Houston-based Global distributor, recently opened Solar Control Films– Central. The St. Louis-based center is managed by his brother, Richard Hollocher, and features a new 3,000-square-foot warehouse to service Global’s central region.

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