Solamatrix Adds Paint Protection Films to Product Offerings
Paint protection films (PPF) have seen an increase in interest
and demand in recent years, and some window film companies have expanded
their product lines to include these films, just as a growing number of
installers have diversified to offer these services. Solamatrix in St.
Petersburg, Fla., is the newest film manufacturer to enter the PPF market,
having added DefenZall paint protection film to its U.S. company-owned
distribution product offering. In an agreement with The Haartz Corporation,
the manufacturer of DefenZall, Solamatrix is now an exclusive reseller
of the company’s PPF products.
To help develop this new business aspect, Bill Stewart, North American
sales and marketing manager for Solamatrix, says they’ve created a two-pronged
plan to release the product in its U.S. territories, which includes reaching
not only their existing window film customer base but also marketing the
product to all paint protection users in the United States.
Stewart says that the company intends to introduce the new products through
its four company-owned branch locations. “We already have the staff and
facilities in place to manage this new product line,” says Stewart.
While there are a number of similarities between window film and PPF products,
there are also differences.
“Because an installer may actually be cutting the film directly
on the vehicle in order to form it to the exact shape of the car, there
is the chance they can cut through the film and damage the vehicle’s paint,”
says Stewart. “This can be an expensive mistake to fix. Therefore, there
is a more extensive learning curve for paint protection users. When selling
paint protection film, we encourage dealers to take time and practice
with the product until they feel comfortable with it.”
And, given the slow market and economy, Stewart says adding a new offering
to their product mix is one way that will help give the company a boost.
“As the economy starts to show definite signs of recovery, paint protection
sales will start to increase as well. By bringing the product in now,
we feel we can supplement our existing window film sales and be prepared
to maximize sales as the market continues to rebound,” says Stewart.
In other news, Solamatrix also signed Euro Window Film as its exclusive
distributor for Sweden. From its headquarters in Rimbo, just outside of
Stockholm, Euro Window Film will market all Solamatrix window films.
Nexfil Expands U.S. Facility
Korean window film manufacturer Nexfil celebrated the one-year anniversary
of its Gardena, Calif., distribution plant in April. The company has headquarters
in Icheon City, South Korea, and two manufacturing facilities—one in Icheon
City and one in Yongin City. Although it has been operating as an original
equipment manufacturer in the United States for several years, it only
officially opened its distribution branch in Gardena last year.
According to S.W. Choi, Nexfil USA president, “We are in the expansion
process again, adding additional warehousing capabilities and personnel
in Gardena to accommodate our rapid growth.”
As the company begins to expand in the States, management is looking for
ways to further increase its presence.
“We most certainly would like to add manufacturing capabilities here as
we continue to expand our presence in the U.S. market. It would give us
great pleasure to be able to contribute to job growth in the U.S.,” says
Choi. Also on tap are plans for additional distribution centers. “Along
with our desire to bring some of our manufacturing processes to the U.S.,
we would like to open another warehousing facility that would be centrally
located in the U.S., in order to better service the Midwest and East Coast,”
Still, he acknowledges that it has been challenging to break into this
“The biggest challenge has been getting people to accept us and try our
products, even though a lot of people have already been using our products
under a different name,” Choi says, explaining that some of their nano-ceramic
films have been purchased by other manufacturers in the United States
and re-labeled under the names of those companies, though he declined
to disclose those names.
He also notes, “The U.S. market is definitely the toughest compared to
other countries. The tinter is very demanding here, and homogenous products
that worked on a global scale had to be modified to accommodate the unique
style of the tinters in the U.S.”
Decorative Window Film Process Featured
on Isle of Man Bank
Based in the United Kingdom, DigiGlass, a specialty window film printer,
has completed its latest window graphic installation featuring giant sunflowers
at the main branch of Isle of Man Bank, part of the Royal Bank of Scotland
Group of companies. The brief was to print and install a window display
that provided a high-impact, both internally and externally, for the bank’s
latest spring campaign.
Working closely with the bank’s existing marketing agency, Home Strategic,
DigiGlass used its DigiLam process to deliver high-definition window graphics
that appear to be printed directly on to the glass. The complex process
involves printing five colors in three layers on to optically clear PET
The company says this was the first window film installation to use the
DigiLam process. This involves the application of an optically clear laminated
film over the printed window film to further enhance the visual appearance
and provide an additional layer of window protection.
According to the company, the window film also blocks 99 percent of the
sun’s ultraviolet rays and reduces incoming solar energy, helping reduce
the bank’s energy bills.
Erickson International Announces Expansions
Erickson International in Las Vegas announced new additions to its
management team and also the opening of new distribution sites.
New to the company’s management team are Chris Welker and Lewis Pitzer.
Welker is the new national sales manager and Pitzer is the new special
Welker spent 24 years with Performance Films Distributing, progressing
from a position as a shipper to the sales manager for a 12-state region.
He has a bachelor’s degree in business and accountancy from Wake Forest
With 21 years of experience focusing primarily on architectural window
film applications, Pitzer will assist ASWF dealers in growing their businesses.
He has a bachelor’s degree in marketing management from Virginia Tech.
In addition to the new hires, Erickson has added distribution sites in
Florida, Colorado and Canada.
The distribution site located in Boynton Beach, Fla., is company owned
and staffed. Debbie Lindsay, Jeff Pabis, Katie Belanger and Aaron Hurley
joined Erickson in April. Rocky Mountain Window Films in Denver, under
the ownership and direction of Bob Williams, will service seven states
within the mountain region. Parasol Canada, under the leadership of Mathieu
Moreau, also joined Erickson to distribute ASWF brand products within
© Copyright 2010 Key Communications Inc. All rights reserved.
No reproduction of any type without expressed written permission.