Volume 14, Issue 6 - November/December 2010


SEMA Stays Strong
Exhibitors and Attendees Continue to Flock to the Automotive Specialty Products Event
by Katie Hodge

Despite a struggling economy, exhibitors and attendees won’t give up the chance to see it all at the Specialty Equipment Market Association’s (SEMA) annual trade show. Companies from all over the world will gather in Las Vegas to display the best they have to offer. SEMA, which takes place November 2-5 in Las Vegas, has divided the more 1,500 exhibitors into 12 sections to make the show more visitor-friendly.

SEMA also ensures that there are plenty of educational opportunities available to those in attendance. On the schedule this year are seminars on topics ranging from “New Car Buyers’ Aftermarket Intentions” to “Borrowing Money In Today’s Credit Jungle” to “Stand Out From the Crowd: Defining Your Company’s Value Proposition.” And for those in attendance who learn better hands-on, SEMA also has an enormous volume of demonstrations taking place on the show floor.

Entertainment and special guests will grace the stages and entertain attendees during the show. James Gregory, once described as “America’s Funniest Man,” will keep the crowd laughing at the SEMA Industry Awards Banquet. Other special guests include legendary off-road racer Rod Hall, Stacey David from SPEED’s show “Gearz,” MTV host Funkmaster Flex, the
“Queen of Cars” Genevieve Chappell and many more.

Even with all the events going on, the highlight of the show continues to be the exhibitors. Over the next two pages check out what some of the window film companies plan to showcase during the week.

Film Debut
Booth #12225- Sun-Gard
Solamatrix, based in St. Petersburg, Fla., will feature new additions to its Sun-Gard window film including the new charcoal automotive window film series. This 1.5 premium-grade film is available in high-performance or non-reflective films.

Sun-Gard will also show its new paint protection product, DefenZall paint protection film, which has a seven-year manufacturer’s warranty. Both products will be available for hands-on demonstrations.

Enjoy the View
Booth #12317- WINTECH
Buena Park, Calif.- based WINTECH will showcase a few of its film products including NANO technology-based, environmentally friendly, energy-saving films. These films are designed to protect the consumer from the sun’s harmful UV rays and feature spectrally selective coatings.

In addition, WINTECH will also feature its Lovely View Design art films. The company says this line, also referred to as LOVIEW, allows consumers to combine individuality with function.

Beyond the Pages
Booth #12115- Window Film Magazine
Window Film magazine will be on-site with all of the latest news and industry updates directly from the show floor. Stop by and introduce yourself to the staff, pick up a copy of the magazine and keep an eye out for the Film’d crew as they roam the show floor to shoot video for an upcoming episode.

Happy Anniversary
Booth #12325- American Standard Window Film
American Standard Window Film (ASWF), a division of Erickson International and based in Las Vegas, will celebrate its one-year anniversary at the SEMA show this year. ASWF will be showcasing its five lines of automotive films. The lines also feature point of purchase marketing materials and retail displays.

Taking Care
Booth #11811- Solutia
Solutia will roll into Las Vegas with plenty to show. The St. Louis-based company will display its various film lines including LLumar, Hüper Optik, FormulaOne High Performance Auto Tint and V-Kool. In addition to the film lines, paint protection film and high-performance film installation demonstrations, Solutia will also feature its new line of car care kits for consumers. The Window Film Care Kit and a Paint Protection Care Kit will both be available and can provide businesses an add-on option for customers, according to the company.

Super Solara
Booth #11925- SunTek/Commonwealth Laminating & Coating
This year at SEMA SunTek/Commonwealth Laminating & Coating will offer a close-up look at its newest automotive window film. The company will showcase its CarbonXPTM film, which is available in seven different VLTs (5, 18, 35, 45, 55, 70 and 80 percent) and has a lifetime warranty, which includes peeling, cracking, adhesive failure, and fading. The company says the film has the same characteristics as its Carbon line, but has 10-15 percent better solar performance.

Interactive Activity
Booth #11959- Nexfil USA
Nexfil USA will provide booth visitors with a first-hand look at its line of films. The company will have demo cars on site for attendees to see actual installation of its films. Nexfil USA will also make its Nano IR films interactive by allowing attendees to perform heat-rejection testing, which will allow them to see the results first hand.


Visit www.semashow.com for more information including hotel reservations, show registration and for a complete list of exhibitors.

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