Volume 15, Issue 1 - January-February 2011


State of SEMA

SEMA Show Stays Strong

by Katie Hodge

It was rare to find a negative opinion on what the SEMA Show 2010 had to offer this year. With a steady crowd of window tint shop owners passing through the aisles, exhibitors commented that the show was an improvement from last year, both in quantity of attendees and quality.

As usual, the latest technology was also on display. Window film companies showcased many window film varieties as well as a large amount of paint protection film. Booth after booth featured demonstrations of paint protection film as attendees gathered to observe installations in progress.

“I thought the SEMA show was totally phenomenal. I loved the new films, technology, the new products, the cars, and everything about the show,” says attendee Rob Stortroen of Star Trims Automotive in Riverton, Wy. “It was also very educational. I got a chance to talk with all the different film companies and also got a firsthand look at each of the various films and what makes them different from one another. “

After a week of networking and learning about the latest products the SEMA show crowd left with high hopes for 2011 and looking forward to the next gathering in Las Vegas.

This year’s SEMA Show will be held in Las Vegas November 1-4, 2011.

Wintech also brought a wide selection of films to SEMA including its heat rejection films, design art films, and a variety of other decorative films. In particular, Wintech had its LOVIEW design art film on display.

At Nexfil USA, attendees learned about its Nano IR films and heat-rejection testing. Nexfil president ShinSoon Lee (left), who traveled from South Korea and Nexfil USA president S.W. Choi (right), were on-hand to meet attendees and exhibitors.

The Solutia booth featured its window film and paint protection lines as well as its new car care kits for consumers.

Companies such as Sun-Gard expanded on their product lines. New additions, including the new charcoal automotive window film line and the DefenZall paint protection film, were on display for dealers to observe and discuss.

American Standard Window Film (ASWF) showcased its flat and decorative film lines. “We have two new dual-reflectives, plus the normal silver and solar bronzes, safety, security and anti-graffiti films,” explained president Michael Martin (center).

At the Johnson Window Films stand, window film was on display and constantly being used for a special demonstration. “We’re displaying the renegade film, which is a new all-dyed film that is 1½mil and comes with a lifetime warranty,” said director of training Fred Zwilling (left).

New companies with emerging technology could also be found. Sputter Technologies Corp., based out of Tempe, Ariz., (pictured from left to right: Vijay Merchant, Bud Asher and Urmi Asher) arrived at SEMA to present its ceramic window films, which the company says can withstand all different types of climate conditions.

SunTek focused on its new automotive line called CXP. “Basically we have taken our carbon technology and expanded on it to create a nano-hybrid carbon product. It’s a non-interfering, non-metal, lifetime warranty product with great solar performance,” says Jennifer Shorr, vice president of sales and marketing.

Demonstrations were also a big part of the sights at SEMA. Paint protection displays were taking place all over the floor at booth’s like XPEL, 3M (pictured above), Avery Dennison and Sharpline Converting.

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