Volume 15, Issue 6 - November/December 2011


Pedal to the Metal
SEMA Gears Up for Another Big Year
by Katie Hodge

It’s time for the SEMA Show and this year the event is gearing up for a crowded show floor. The massive Las Vegas Convention Center is hosting the show again and encompassing three of the center’s halls. Making appearances will be a variety of vehicle supply and restyling companies as well as some special celebrity guests. Among the celebrity guests, attendees will have the chance to meet: race car driver Mario Andretti, comedian Sinbad, Vinnie DiMartino from American Chopper Senior Vs. Junior and personalities from the SPEED network.

The show will also feature free educational sessions covering a variety of topics including marketing, vehicle technology, industry trends, customer service, business efficiency and more. Most importantly, attendees are encouraged to take advantage of networking on the show floor. Window film manufacturers will be exhibiting in the North Hall among other restyling vendors. Below is a sample of some of the products and events that can be found in window film industry booths.

Take Your Pick
Booth #12025-3M
With a variety of film choices, 3M will be displaying a number of different film lines at the show. One of these is the Crystalline automotive film, which is non-metalized and rejects 60 percent of heat and up to 97 percent of IR rays. Color Stable automotive film will also be on display, featuring 57 percent heat rejection and offering a tinted factory glass look. Providing up to 45 percent heat rejection, the FX Premium line will also be available for attendees to evaluate.

Double Duty
Booth #12625-Johnson Window Films
Johnson Window Films will be featuring two of its popular automotive film lines, Renegade and Marathon, at its booth this year. Renegade, a non-reflective and GPS-friendly product, and Marathon, a high-performance metalized film, are both available in the universal black color that matches the majority of factory-tinted vehicles. Johnson Window Films will also be allowing attendees to try their hand at shrinking film on the back window of a VW bug.

Challenge Extended

Booth #12327-Madico Window Films
Madico Window Films is challenging SEMA Show attendees to partake in its “Black Pearl Challenge.” Visitors to the company’s booth who shrink Black Pearl film and offer feedback and will be rewarded with a free hat and sample of the film. Madico will also be hosting a DefenZall paint protection film installation demonstration and attendees can check out both Madico films and Sun-Gard Window Film products on display, including Wincos films.

Three Times the Products

Booth #13055- NDFOS Window Film
NDFOS Window Film will be bringing three different categories of products to the SEMA Show. The company’s SKY series of ceramic IR films will be on-hand and features a 10-year warranty, 99 percent heat rejection and no electronic interference. Also available for attendees to view will be the company’s anti-fog film, which is available in a 2- and 4-mil thickness and can be used for vehicles, showers, goggles and other items. Finally, the company will also be showing its anti-fingerprint film which was designed for high-traffic entrances in commercial and residential buildings.

Next Up
Booth #12161-Nexfil USA
Nexfil, a Korean manufacturer, will be bringing the new NEXGARD film line to display at the show, which includes NEXGARD sputtered IR films, NEXGARD automotive film, NEXGARD two-tone films, and NEXGARD ST-Films. NEXGARD sputtered IR film is for residential and commercial applications and maximizes IR rejection. According to the company, the NEXGARD ST-Films are made from a color-infusion process that adds color to the chip before it is made into the base film.

One Stop Shop
Booth #12614-Scorpion Window Film

Whether an attendee is looking for film or tools, Scorpion Window Film will have both at its booth. At this year’s show the company will be showcasing 8-mil ultra-clear paint protection film branded by Avery Dennison. It is backed by a five-year outdoor durability warranty and free samples of the film will be available at the booth. Also on display at the booth will be the Scorpion Window Film Cutter. See the tool in action at booth #12614.

Solutions from Solutia

Booth #12013-Solutia’s Performance Films Division

At this year’s event Solutia’s Performance Films Division booth will be full of the LLumar film line. The company will display the LLumar CTX line with features including up to 60 percent heat rejection and 94 percent glare reduction. The film has no signal interference and a wide range of VLTs. Also in the booth, attendees can find LLumar’s paint protection film which features a dual layer construction. The 8-mil film is available in widths of 12, 18, 24, 30, 36, 48 and 60 inches.

PPF Rollout
Booth #12125-SunTek/Commonwealth Laminating & Coating

SunTek/Commonwealth Laminating & Coating has decided to launch a new endeavor at this year’s SEMA Show. The company’s new paint protection film line will be debuting at the show and features both a coated and non-coated version as well as a five-year warranty covering cracking, bubbling and yellowing. Along with the new paint protection film the company will also be bringing its automotive films to the show.

Get the Scoop
Booth #12729-Window Film Magazine

Window Film magazine will be on-site at the SEMA Show with all of the latest news and industry updates. Stop by and meet the staff, pick up a copy of the magazine and nominate your Film Star™ for recognition in the magazine. The FILM’d crew will be out on the show floor interviewing attendees and companies so be sure to share your thoughts with them.

Feel It Out
Booth #126470-Wintech Window Films

Wintech Window Films is bringing its FEELM Xenium carbon window film series to the SEMA Show this year. The FEELM Xenium film features a densely packed nano carbon compound to boost the film’s coloration and performance. At the company’s booth attendees can also find Wintech Window Films’ full line of carbon fiber vinyl wrap products, taillight protection film and paint protection film. Demonstrations will be taking place throughout the show at the company’s booth.


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