Volume 17, Issue 4- July/August 2013


Window Film Featured at IECC Hearings

AThe International Code Council’s (ICC) committee action hearings, held recently in Dallas, included a window film-specific proposal related to the International Energy Conservation Code (IECC).

The approved proposal, CE11-13, will adapt section C101.4.3.

Vickie Lovell of Intercode Inc., representing the International Window Film Association (IWFA), proposed that the following exception also be added:

“Existing single-pane fenestration assemblies with surface-applied window film to reduce solar heat gain.”

The proposal was approved with a modification, using the language below, according to Lovell:

“Surface-applied window film installed on existing single-pane fenestration assembly to reduce solar heat gain, provided the code does require the glazing or fenestration assembly to be replaced.”

Lovell’s proposal was approved as modified for both the commercial and residential portions of the code.

Black Heads to Madico; Company Enjoys Robust First-Half

Jim Black, former president and general manager of HanitaTek Window Films, has been appointed regional manager of North America for Madico Window Films amid what one Madico exec says has so far been a strong year for the company.

Continuing Madico’s quest for growth, Black will directly manage Madico’s seven company-owned U.S. branches in addition to overseeing the U.S. sales force and Sunscape program.

“Growth in the North American marketplace is of the upmost importance to our growth strategy. Jim’s experience, understanding of the window film market landscape and his leadership position in the industry combined to make him the right person to lead the next phase of growth for Madico in 2013 and beyond,” says Jeffrey Plummer, senior vice president of sales and marketing for Madico. “Adding a sales management professional of his caliber and expertise to our roster is further proof that we are committed to our mission as an internationally respected leader in the production and distribution of ‘best-in-class’ window film products and solutions.”

That desire to grow and market is what Black says attracted him to Madico.

“What caused me to move over is the fact that Madico’s approach to the market and strategy is much more in line with my DNA … it’s what I’ve done for most of my career,” Black says.

“I will be managing seven distribution locations, several sales people, the architectural program Sunscape and I’ll be managing people that sell and distribute a full range of products such as automotive, architectural and safety films,” he adds. “Madico wants to go through business by helping [its] dealer base grow. Hanita’s focus was much more energy-related … Madico has a much broader approach.

“I believe that I have joined a very successful window film company,” says Black. “Many of the team members have a lot of experience. Madico really concentrates on maintaining [its] employees for a long period of time as well as bringing on people who can help the dealers be successful at what they do.”

Black brings 24 years of experience to the position, having began his career in 1988 as a window film shop owner before serving as regional manager for the Americas for Bekaert Specialty Films before it was sold to Saint-Gobain. Black then moved on to HanitaTek, where he served as president and general manager for three years. He has also served on the AIMCAL window film committee and is currently vice president of the IWFA.

Madico has made a several other changes to its business.

“We have gone through a number of positive changes recently,” says Plummer. “For one, we have invested and continue to invest a lot of money in our manufacturing facilities to allow us to improve our efficiencies and product quality. One such change is our newly remodeled and upgraded clean room packaging department which helps eliminate exposure to contamination. We have also invested heavily in our U.S. market with increased customer relations efforts through acquisitions and branch expansion.” North American expansion, says Plummer, is the driving force behind the multitude of improvements.

“While we have a strong global strategy which includes significant sales in the Asian markets, as well as very strong growth in Europe, Middle East and Africa, we feel that North America remains our largest opportunity for growth,” he says. “That is why we’re placing more emphasis on our customer relations efforts in this market. We want to not only offer dealers a great product but we also want to surpass their expectations with great local customer service at one of our eight distribution locations around the country. This localized approach allows us to react quickly to dealer requests and offer marketing and sales support with a one-on-one approach. Simply put, we want to be the company that our customers want to do business with, so as they grow and prosper, we will too.”

Fransko and 3M Leave Zola; Join Interwest at New Location

Patric Fransko has joined Interwest Distribution Co. as its new chief marketing officer, based in its newly opened Anaheim, Calif., location. Frankso resigned from Service Group Distribution (SGD) and Zola Tools Distributing (Zola) in May. 3M is also no longer distributed through Zola and SGD; the company has turned to Interwest as well, now choosing to serve the West Coast through the Anaheim office.

According to Peter Eisenberg, 3M Window Film U.S. sales and marketing manager, the split had nothing to do with Fransko’s resignation.

“For us this was a big industry change and we’re very excited about it,” says Eisenberg, noting the switch was 3M’s choice. “We hold Patric in extremely high regards. We made this decision before he left; he was aware of the decision.”

Eisenberg says both he and 3M are thrilled with the additions.

“We are very excited to have [Interwest] continue on to be a partner of ours,” he says. “We wish the distributor not handling this the best of luck, but we know this is the best thing for us, our dealer network and the industry as a whole.”

Though Fransko’s resignation was not a factor in the change, Eisenberg says the company couldn’t be happier to have him as part of the team.

“We’re huge fans of Patric and where he is with the industry and what he does … When you look at what Interwest has done over the past 20 years, they’ve invested in people and resources and they’ve invested in training,” he says. “We look forward to that on the West Coast and we think Patric is a great person to put in that role.”

Fransko explains he left Zola/SGD because he, “really felt it was time for me to turn a page and look for what I really want to do for the rest of my life. It was an underlying drive of me questioning myself for the last year. I have a lot of friends who have engaged in careers who have the attitude: ‘I can’t believe they’re paying me to do this.’ I want to get back to that spot in my life.”

For the complete story, see our July/August digital edition online at www.windowfilmmag.com.
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