Volume 17, Issue 2 - March/April 2013


Consumers Receive Tax Credits for Film
As part of the enactment of the American Taxpayer Relief Act of 2012, consumers may receive tax credits for the installation of window film. The legislation retroactively covers qualifying installations from January 1, 2012 through December 31, 2013.

Credits may cover up to 10 percent of the cost of the installation, up to a maximum total credit of $500.

“We are delighted that Congress recently enacted a bill, titled the American Taxpayer Relief Act of 2012, that includes tax incentives for energy efficient home improvements, such as installing window film,” says Darrell Smith, executive director of the International Window Film Association (IWFA). “While the ‘greening’ of our homes is a high priority, most of the new energy-efficient technologies require significant investment to reap long-term benefits, but window film has been shown to be a most cost-effective means of improving energy performance.”

Several manufacturers have expressed their enthusiasm over the passage of the act. “We’re extremely excited that our energy saving products qualify for this window film tax credit,” says Jeremy Verstraete, global business manager for Eastman Chemical Co. “This legislation makes window film even more affordable, allows for a faster return on investment and will help homeowners around the country save money on monthly utility bills.”

“This is great news for all Americans who are making sustainable, environmentally conscious choices for their homes,” says Kathryn Giblin, director of global marketing and technical services at Solar Gard. “Installing energy efficient window film is a great value way to save energy and costs related to cooling. We are delighted to see these tax credits reintroduced.”

Stephens Starts as Trainer at EPD
Energy Products Distribution (EPD) has hired Ron Stephens to the newly created position of in-house installation trainer.

Responsiblities include coordinating and conducting EPD’s paint protection film (PPF), window film and vinyl wrap training in addition to coaching current installers through difficult installations.

“EPD is committed to 3M’s automotive portfolio and this is the missing piece to the puzzle,” says Jim Hondroulis, president of EPD.

“We can now offer training in multiple products and at multiple skill levels. We can even customize training to the needs of the trainee.”

Solar Gard Earns LEED Certification
Solar Gard, a Saint Gobain subsidiary has announced Gene Kogan and Anthony Dominguez, members of the technical services team have achieved LEED certification as Green Associates.

The LEED Green Associate certification is a Green Building Certification Institute credential for professionals demonstrating knowledge and understanding of green building practices.

“[This achievement] is testament to the strength of our technical services team and our ongoing commitment to environmental leadership. This knowledge will help dealers make more informed, sustainable choices when it comes to our window film products,” says Kathryn Giblin, director of global marketing and technical services.

Hanita Appoints New Head of Window
FilmHanita Coatings recently appointed Ilanit Bar-Ze’ev as the new head of its window film business unit. Bar-Ze’ev brings nine years of managerial experience in sales, finance, marketing and business development from Phoenicia, a Guardian subsidiary.

“Ilanit Bar-Ze’ev brings rich and relevant experience from her previous position at Guardian,” comments Hanita Coatings CEO Oved Shapira. “Her specialization in solar control glass and ballistic protection for vehicles will add new perspective to the window film unit.”

IWFA Elects Board of Directors
The International Window Film Association (IWFA) announced the result of its recent board of directors’ election. John P. Parker, owner of National Security and Window Filming was re-elected president of the nonprofit industry association.

Parker will lead a strong organization with the help of other IWFA members elected to board officer positions. They include: Jim Black, vice president, regional manager of North America for Madico Window Films; and Keith Garwood, secretary/treasurer, owner of Formula One of Raleigh/All-Pro Window Films. The board also welcomes a new member, Rick Puthoff, owner of Eclipse Window Tinting of Ohio.

“One of the most exciting trends taking place at the IWFA is the continuity of our membership and leadership,” says Parker. “With this experienced team in place for 2013, the IWFA now has an even stronger voice to increase the visibility and awareness of the window film industry.”

In addition to the executive officers of the board, the IWFA’s nonprofit structure has administrative and standing committees. These are:
• Manufacturers Committee, led by Lisa Winkler, Eastman Chemical Co.;
• Executive Committee, led by Jim Black, Madico Inc.;
• Communications and Education Committee, led by Kathryn Giblin, Solar Gard (Saint-Gobain);
• Government Advocacy, led by Peter Eisenberg, 3M Co.;
• Technical and Standards Committee, led by Lisa Winckler, Eastman Chemical Co.;
• Alliances and Manufacturer Membership, led by Ken Vickers, Johnson Window Films; and
• Members Action Committee, led by Jack Mundy, Ener-Gard Energy Products.

“With the combination of experience and innovative leadership coming from board, we can get more done for our members and we know that 2013 will be a year of substantial progress on all fronts,” says Darrell Smith, executive director of the IWFA.

Editor’s note: The byline for the article entitled “Heading East” on page 20 in the January/February 2013 issue should have read by Casey Neeley and Debra Levy.

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