Volume 18, Issue 5 - September/October 2014

"Baltimore: The Greatest City in America,"
the city's benches read.

Well, “the greatest city in America” is about to be host the greatest tint and paint protection film installers in the world at the 2014 International Window Film Conference and Tint-Off ™ (WFCT).
Baltimore is a city from which many noteworthy people have come. Actress Jada Pinkett Smith, Oprah Winfrey and the late author Tom Clancy all had their starts in the city one way or another.
And in a city known for entertainers, there’s also plenty of entertainment, most notably in the Inner Harbor, which is just a 2 minute walk from the convention center. While at the WFCT, make sure you take a walk down here at least once. Amidst this iconic Baltimore landmark, there are countless things to do. Here are a few of them:

The Gallery at Harborplace
This indoor shopping center is home to an Urban Outfitter, H&M, Ripley’s Believe it or Not! Store, and a Cheesecake Factory.

Top of the World

For just $5, ride the elevator to the Top of the World Trade Center. It is the perfect starting point for any visit to the city and provides a breathtaking view of Baltimore’s skyline, harbor and beyond.

The National Aquarium
This aquarium’s living collection includes more than 17,000 animals from more than 750 species of fish, birds, amphibians, reptiles, and mammals all residing in award-winning, naturalistic habitats.

Pratt Street Power Plant
This retired power plant is now home to two restaurants, Phillip’s Seafood and a Hard Rock Café, as well as a two story Barnes and Nobles.

Camden Yards - Oriole Park, the beautiful baseball-only facility in downtown Baltimore, became the official home of the Orioles on April 6, 1992.

Horseshoe Baltimore - At Horseshoe Baltimore, you will find over 2,500 of the newest slots, including more than 150 video poker machines.

Let Window Film magazine welcome you as we kick-off the International Window Film Conference and Tint-Off™ (WFCT) 2014! Hear from leaders in the window film business on their goals for the 2014 event and what each is currently working on for the betterment of the industry.

TUESDAY, OCTOBER 7th

9:30 a.m. — 10:00 a.m.
Welcome and Overview


Come join the staff of Window Film magazine as they welcome you to the 14th annual conference and provide an overview of the exciting three days ahead.

10:00 a.m. — 11:00 a.m.
Running a Successful Window Film Business


What does it really take to run a successful, profitable and active window film business? Hear from the best on what it takes in areas of personnel, training, finances, supplier relationships and more. This interactive practical session will give hands-on tips and advice for how to grow a successful business.

Instructor:
Donna Wells, vice president of sales for Signature Shutter.

11:00 a.m. — 11:45 a.m.
Future of the Window Film Industry


This session will discuss current and future trends and opportunities. Challenges that the industry will be facing will be covered as well as how they will affect each of the segments of the industry. Our speaker will explain how window film is synonymous with energy control and new technologies that will affect film.

Instructor:
Stephane Nicoli, general manager of
specialty films SBU for Solar Gard.

11:45 a.m. — 12:15 p.m.
Talk Show Live: Industry Roundtable


This is a time of exciting change for the window film industry. Rapid growth, new products, and consolidations are all occurring at a fast rate. Join this distinguished panel of leaders in the window film industry as they answer questions about its future and provide insight into where they think our industry is headed. Join us for this talk-show feel session. See who will be onstage for this “Oprah-like” event.

Keynote Speaker
2:00 p.m. – 3:00 p.m.
Tuesday Keynote: Medal of Honor Recipient, Dakota Meyer


Sergeant Dakota L. Meyer is a United States Marine Corps veteran, the recipient of the Medal of Honor – the military’s highest honor, and the New York Times best-selling author of “Into the Fire: A Firsthand Account of the Most Extraordinary Battle in the Afghan War.” Meyer earned his medal for his actions during the Battle of Ganjigal, which was part of Operation Enduring Freedom in Afghanistan. He is the first living Marine to have received the medal since 1973 and one of the youngest. Humble and soft-spoken, Meyer insists that he is not a hero, and that any Marine would do the same thing. He is also an entrepreneur, having founded a successful construction company in Kentucky.

12:15 p.m. — 1:30 p.m.
Lunch on Your Own

1:30 p.m. — 2:00 p.m.
Meet the Contestants and Awards Overview


Come meet the contestants of the International Window Film Tint-OffTM Architectural and Automotive Divisions and the inaugural Paint Protection Competition. A very special award will also be presented.

3:00 p.m. — 7:00 p.m.
Exhibition/Extravaganza Opens


Come visit the WFCT Exhibition/Extravaganza show floor, which will be in the Baltimore Convention Center. The Exhibition/Extravaganza gives attendees an opportunity to talk one-on-one with industry suppliers and manufacturers to learn about the latest products for the entire window film industry. Attendees will also be able to view the first heat of the Automotive and Architectural Divisions of the Tint-Off™. The show floor will also play host to the Welcoming Cocktail Party from 5:00 p.m. – 7:00 p.m.


WEDNESDAY, OCTOBER 8th

8:00 a.m. — 9:00 a.m.
Gaining Quality Referrals


All business involves networking and studies have shown that building your network is one of the least expensive and most reliable ways to increase your business by enormous dimensions. This session will explain how to build and use a quality network to increase sales.

Instructor:
Bill Lane is the owner and principal of the Arizona's Referral Institute. He has been training and consulting for more than 15 years. He also helped train new employees for service positions as the major insurance company which then grew its Arizona location from 200 to more than 2000 people. Bill was named BNI Arizona Member of the Year for 2012 for his leadership and referral marketing performance.

9:00 a.m. — 9:45 a.m.
Adding Paint Protection to Your Auto Film Business


Paint protection has exploded as a new product and profit center. It is especially attractive because it can be sold to existing companies and helps extend your company’s reach. You’ll learn how to provide these services—whether you start small or go
big—what pitfalls to avoid, and how to take advantage of this profitable new revenue stream.

Instructors:
Jamie Werner, sales manager of Premium Shield; Becky Casey, vice president of Sharpline Converting Inc.; and Tim Hartt, chief operating officer for XPEL Technologies Corp.

9:00 a.m. — 9:45 a.m.
Adding Scratch Removal to
Your Architectural Film Business


Architectural glass scratch removal is green in many ways—it’s a green environmentally-friendly process that can put plenty of
“green” in your company’s coffers. It’s an excellent add-on business that helps you gain entry to building owners and managers and provide additional services. Plus, it’s a technology you can use in film jobs as well. This session will explain how to enter the scratch removal business, what’s involved, and how to maximize profits as a film add-on.

Instructor:
Brad Plumb, director of sales and business development with GlasWeld Systems Inc.

9:45 a.m. — 10:00 a.m.
Break

10:00 a.m. — 11:00 a.m.
Recent Trends in Window Technology and How to Convert Your Sales Team into Sales Technicians


Do you know how new technologies in the glass and window industry could impact the window film markets? Learn how to benefit from these newer technologies by ensuring proper field assessment tools are used on new projects, proper film choices are made, and errors are reduced. Plus, discover how to transform your sales team into sales technicians to provide a valuable service to your clients on each and every sales call, helping to close more sales.

Instructor:
Mark Imbrock, vice president of EDTM Inc.

11:00 a.m. — 12:00 p.m.
The Glass-Film Interface—
Which Model Works for You?


Did you know that the window film and glass industry are so closely aligned that the number one source of referrals for tint shops, both auto and architectural, come from glass shops? Some film companies also own glass companies, others work closely with them, and still others subcontract. You’ll learn how the glass and film business are different, and how they are the same, from instructors who have owned both. From this, you’ll be able to assess which is the best model for your company.

Instructors:
Laurence and Charlotte Streidel, owners of Winners Window Tint.

12:00 p.m. — 1:00 p.m.
Lunch Break

1:00 p.m. — 2:00 p.m.
Spots and Stains and Streaks, Oh My!


Ever wonder how the glass you work on gets so disfigured—full of stains, scratches, streaks and more? This session will help you understand what causes certain glass problems, what the ramifications for film applications are in both architectural and automotive settings, what the possible “fixes” are, and how deal with the unfixable.

Instructor
: Paul Duffer, Ph.D., noted authority on glass and glass cleaning who retired from PPG Industry’s research and development department after 31 years.

2:00 p.m. — 3:00 p.m.
New Cars, New Challenges—
What’s Coming from Detroit …


… and Alabama and Tokyo, the changes not only in car design but in automotive features—driverless cars and collision warning systems—will affect your business in the future. Come see what challenges will affect installations in the coming years and what challenges will affect your shop for years to come.

Instructor:
Mitch Becker is director of training for ABRA Auto Body & Glass. He is an AGSC-certified master technician and an I-CAR certified instructor who was named I-CAR's North Central Regional Instructor of the Year.

2:00 p.m. — 7:00 p.m.
Exhibition/Extravaganza Opens


Day two includes heat two of the Automotive Division and Architectural Division Tint-Off™ competitions as well as the Paint Protection Film (PPF) Division competition. The show floor will also play host to the Silent Charity Auction from 5:00 p.m. – 7:00 p.m. (final bids will be taken at 6:45 p.m.) and the Cocktail Party from 5:00 p.m. – 7:00 p.m.

THURSDAY, OCTOBER 9th

8:00 a.m. — 9:00 a.m.
Insider’s Secrets to Making
Money with Social Media


Sure, social media is all the rage and EVERYONE tells you that you have to be on Facebook. But are you convinced that you’re getting the maximum return on investment from social media? Are you finding it more challenging to improve your social media marketing effectiveness?

This “no theory, no hype” approach gives you the straight truth about improving your ROI with social media. His fast-paced sessions are highly informative, practical and entertaining. If profitably growing your business is your objective, then this is a must-attend session for you. In this money making session you’ll discover:

• The seven most common social media marketing mistakes to avoid.
• Proven ways to identify new sales opportunities via social media.
• Six key metrics to monitor to improve social media ROI.
• Innovative ways to drive relevant traffic to your
website.
• Three effective processes to convert social media
followers into customers.
• Secrets smALL businesses can use to manage social media.
• High impact free and do-it-yourself tools and resources for social media marketing.

Instructor:
Brian Offenberger, one of America's leading marketing and sales keynote speakers. For more
information on Offenberger see below.

9:00 a.m. — 10:00 a.m.
From Theory to Practical:
Using Social Media to Promote Your Window Film Business


This session will take you through the basics of social media, including, LinkedIn, Twitter, YouTube, and Facebook. It will explain how to use social media in your company marketing in practice as a panel of actual film company owners and managers explain how they use social media in their daily marketing, and things to do and things to avoid in this all-encompassing session.

Moderator:
Patric Fransko, chief marketing officer of Interwest Tools and founder of the Window Film Professionals Group on LinkedIn.

10:00 a.m. — 2:00 p.m.
Exhibition/Extravaganza and
Competition Finals

Be sure to capitalize on the final show day to network and meet with current and potential suppliers. While on the floor you’ll also be able to take in the Automotive Division and Architectural Division Tint-Off™ finals.

Keynote Speaker
Brian Offenberger Makes Money; No Bull


“Let your readers know I’m excited to come and give them stuff that makes them money.”
That bold statement was made by Brian Offenberger, founder of Right On – No Bull Marketing, who will be keynoting Thursday at the 2014 International Window Film Conference on October 9 at the Baltimore Convention Center. Offenberger is no stranger to speaking at international gatherings, having been featured at events by Kodak, SEMA and on the radio at wsradio.com

One of his sessions is called Insider’s Secrets to Making Money with Social Media.

“It’s one thing to have all of these people follow you on Facebook but if all they’re doing is following you on Facebook (they’re never shopping with you or referring people to you), then what’s the business purpose of being on Facebook or any social media channels to begin with?” He asks. “We’re going to discuss specific strategies and tactics that they can do that convert followers into customers … [The tint shop owner] should be doing things on [his] Facebook page that gives people incentive to want to shop with me or refer people to me.”

Offenberger’s second session is called “How to Get Top Search Engine Rankings in Your Local Market,” and focuses on one of marketing’s hottest buzz phrases: search engine optimization (SEO).

“Buyers turn to search engines to find things, so it’s very important for companies to be as high in the search engine rankings as they possibly can … they can pay for it or they can earn the right to be on the [rankings through] search engine optimization … I’m going to show everyone in the audience five basic steps they need to take in order to get top rankings in [their] communities,” Offenberger says.

“The biggest misconception tint shop owners have is that if you make a website, the world’s going to beat a path to their door and all of a sudden they’re going to have sales like crazy. Building a website is like building a store,” he says, which does no one any good unless people visit it.

While certain SEO tactics can be free, Offenberger will also talk about hiring a specialist and investing in a quality website.

“Too many people want to do the free five-page website from GoDaddy or copy what their competitor has or buy a $49 template and use that and think they’re going to make millions with it … it takes a little bit of money to produce something that’s going to generate results.”

Offenberger will have the educational session on social media from 8-9:00 a.m. on Thursday, Oct. 9 and will keynote Thursday with his search engine optimization presentation from 2-4:00 p.m. the same day.

Defending Their Crowns

Many of this year’s contestants have not only competed in the WFCT Tint-Off Competition, they’ve placed in them. Here are the returning champions looking to defend their crowns as the world’s top automotive and architectural tinters.

Randy Humphries
Boston, Mass.
Championship:
2013 – 1st place Automotive Division


Why compete again?

It’s just to see where I’m at. You’ve got new guys coming in every year and you want to see what level you’re at.

What have you taken away from past events?

I know how the judging goes and can be more aware of what’s going on this year. I’ll be more relaxed.

Any advice for other tinters?

When you have a whole bunch of people watching you, sometimes you let it get to you and it keeps you from doing a good job. Don’t think about everything going on around you and it’ll work out better for you.

Caleb Silkett 
Overland Park, Kan.
Championships:
2013 – 3rd place Automotive Division
2008 – 2nd place Architectural Division


Why compete again?

I’m returning because I am competitive by nature, so naturally I want to be World’s Greatest Tinter. 

What have you taken away from past events?

In past competitions, I have seen a variety if installation techniques that will be useful to me. 

Any advice for other tinters?

My advice to other competitors is just to take your time and pay attention to detail.  

Brian Felts
Deland, Fla.
Championship:
2011 – 2nd place Automotive Division


Why compete again?

What inspires me to compete again is the want to be the best. I return every year mostly to see my friends from past competitions.

What have you taken away from past events?

What I have taken from past competitions is 2nd place in 2011 .

Any advice for other tinters?

The best advice I can give the other competitors is slow down and do what you do every day.

Hann Kim
Los Angeles, Calif.
Championships:
2013 - 2nd place Architectural Division
2012 - 1st place Architectural Division


Why compete again?

My Inspiration to compete again is my passion for the industry and the desire to put out the best installations.

What have you taken away from past events?

What I took away from past competitions is that there is more than one way to get the job done correctly and the level of the competitors are getting stronger every year.

Any advice for other tinters?

My advice for others is don’t worry about what everybody else is doing, just focus on what you need to do to get the job done. There will be enough distractions when you get there.



BloodThirsty

After competing at last year’s International Window Film Tint-Off™ in Tampa for the first time, these contestants are coming back for more. Here’s why they’re returning, what they’ve learned since and what they’ll do differently this time.

Aaron Darling

What made you want to return to the competition?

I’m returning because I want to prove to everybody that I’m number one in the world.

What did you learn last year?

I don’t think I really learned anything but I made a major mistake, I left a razor blade in the car. I’m not going to do that again.

Will you try anything different this year?

No, I believe that my installation was where it needed in order to advance to the finals but didn’t because of the razor blade.

Lucas Gonzalez

What made you want to return to the competition?

I want to return because I want to try to win. I came in fourth place last year so I technically didn’t place.

What did you learn last year?

From last year’s competition, I learned a lot – it was my first year competing. I’m more prepared and understand how the competition works this time.

Will you try anything different this year?

I have a couple new techniques that I’ve learned over the past year that I’m going to apply to the competition.

Corey Moore

What made you want to return to the competition?

I’m returning because I like the atmosphere and being able to compete against other tinters from around the world.

What did you learn last year?

Last year, I learned about new products and techniques from other tinters as well as from the seminars and manufacturers.  I have since used many of the techniques in my day to day tinting.

Will you try anything different this year?

This year, I plan on tinting the way I normally do but may focus more on certain aspects of the judging. 

Byeong-Yeol Park

What made you want to return to the competition?

My first goal this year is to be qualified at the preliminary contest and, of course, my final goal is to be the champion of automotive division this year. I was able to learn a lot of things from the failure of last year and it won’t be repeated.

What did you learn last year?

The most difficult thing that I had experienced during the competition last year was the language barrier. I had a hard time understanding all the rules, regulations and announcements of the Tint-Off competition as a foreign contestant. 
I also realized that I should speed up installing the film during the competition.

Will you try anything different this year?

No, but one thing I hope for is to have a small rolling chair and a table that I can use during installation.  WF


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