A panel of industry manufacturers discussed the future of window film. Panelists L-R: Sergio Shmilovitch,  
Abhishek Joshi, Mark Keesling,Travis Smith, Rob Moerkerke, Jeffrey Plummer and Harry Rahman.  
here’snothinglikeagoodcom- product awareness. From panel-led president of sales and market-  
petition to attract the finest discussions to Q&A’s, the industry ing, Madico Inc.; Harry Rahman,  
in the window-film industry. gained unparalleled knowledge on business development director of  
The best of the best came together the future of window film, mar- Hüper Optik; Sergio Shmilovitch,  
last month at the 2016 International keting and growing business—one vice president of window film for  
Window Film Conference and Tint- speaker at a time.  
Off™ in San Antonio, Texas. Also  
Hanita Coatings; and Travis Smith,  
vice president and general manag-  
er of performance films, Eastman  
attending the annual conference State of the Industry  
were some of the brightest industry  
Kicking-off the event, a panel Chemical Company.  
veterans who provided education of window film’s leading industry  
All the panelists agreed that sell-  
through seminars on all things film, manufacturers led a discussion on ing the benefits of film plays a  
and a show floor full of exhibitors the state of window film and where major role in strengthening product  
ready to introduce their latest prod- its future is headed.  
awareness. “We’re still at introduc-  
ucts and technology.  
Panelists included Abhishek tory growth,” said Rahman. “We’re  
Joshi, deputy general manager of still too focused on the features  
Americas, Global Window Films; and product and not the benefits.”  
Knowledge is Power  
The educational seminars were Mark Keesling, national sales man- Film is a product that doesn’t sell  
definitely a fan favorite, and no ager of 3M; Rob Moerkerke, Global itself—it needs to be promoted.  
matter which ones you attended, R&D manager of Saint-Gobain Solar And the benefits it provides may  
the conversation always turned to Gard; Jeffrey Plummer, senior vice just be a key selling point.  
by Katherine Coig  
Attendees heard from noteworthy speakers and presenters as part of the educational  
seminar line-up. L-R: Kelly McDonald; David Robinson, NBA All-Star and philanthropist;  
and Ed Golda, president of Michigan Glass.  
The upside to being in growth who said there are approximately [the customer] the product that’s  
mode, said Keesling, is that there 8 billion single-pane glasses (in the right for their project,” he said.  
are still plenty of opportunities to U.S.) that have yet to be tinted.  
expand. Product awareness is low Plummer concluded the discus-  
“That’s how awareness spreads.”  
in many different geographies and sion by advising the audience to Getting to the Top  
distinct segments. According to make good on the promises your  
Companies that see consistent  
Smith, there’s also a vast number product offers, especially since the annual growth are doing some-  
of automotive tinting opportunities film business is spread by word-of- thing right. And some of window  
in the U.S. upon which to capitalize. mouth. “Make sure your product  
His optimism was echoed by Joshi performs as it should. Give them  
continued on page 30  
continued from page 29  
hall of fame  
Pioneer of Industry—Meet the Window Film  
Hall of Fame’s™ Newest Inductee  
The Window Film Hall of Fame, sponsored by WINDOW  
FILM magazine, welcomed its third inductee, Bill Burke,  
co-founder of the IWFA and its former executive  
Meet WFCT’s  
This year’s Tint-Off™ compe-  
tition brought the heat—literally  
as there were more competitors  
and more heats than ever before.  
Tinters came to vie for the title of  
World’s Best Tinter, and as com-  
petitor Jeremiah Bienko of Auto  
Safe and Sound pointed out, this  
competition is a true testament to  
your tinting abilities.  
“This is one serious operation  
here. Everybody’s here, and it’s  
good to be around. You want to  
see this, you want to learn. You can  
see the top 100 best tinters in the  
world shoot their windows, and you  
can see where you stand,” he said.  
“If you care about your work, you  
get to find out how good you are  
here, that’s for sure.”  
Bill worked to stop the U.S. Government from  
making film on cars illegal. He also played an inte-  
gral role in getting billions of dollars of funding for  
security products on government buildings and mak-  
ing sure film played a major part,” said WINDOW FILM  
magazine’s publisher Deb Levy. “He also helped devel-  
op the tax credit system for several states and residential  
and commercial rebate programs offered by utilities.”  
In 2011, Burke started MaXPro Window Films with the anticipation of  
retiring in 2013 when he sold the company. However, he couldn’t quite leave  
the film-industry for good. Since then, he’s stayed in the business to consult  
others, which has helped him stay in touch with industry developments.  
After 45 years in the business, you know, we kind of go through things  
and we do them because they have to be done, we expect them to be  
done, we want the community to benefit from them…,” Burke said. “And  
there was a lot of recognition just by people following our suits, and I was  
very happy with that. So to have this, is just like the icing on the cake.”  
The Courage brothers, 2015’s inductees, were especially happy to see  
Burke receive the award. “Bill was our mentor; we learned so much from  
him, and for him to finally be recognized by the Window Film Hall of Fame  
means a lot us,” said Trent Courage. “I’m thankful to honor him.”  
But in the end, there can only  
be three contenders holding the  
title for each division: architectural,  
automotive and paint protection.  
Here are the rankings.  
Burke now joins a great group of hall of famers: Ed Golda of Michigan  
Glass (2014 inductee), and the Courage brothers, Trent and Todd, of  
Ontario-based Courage Distribution (2015 inductees).  
film industry’s top dealers—Brian  
Garwood also added to this agreed by saying how important it  
Arnett, president of Midwest when discussing how to expand was to be ahead of the curve—it’s  
Tinting; James Beale, manag- successfully to multiple locations, how you beat your competition.  
ing partner of National Glazing “It all comes down to staffing.”  
Solutions; Brad Campbell, presi- Partnerships  
Competition will always be there,  
dent and CEO of Campbell Window  
Each panelist differed on the and those are the times when your  
Film; Keith Garwood, president of partnership he deemed to be the company finds its lag. Garwood  
All Pro Tinting; Sid Maharaj, owner most valuable. But they all agreed doesn’t even worry about his com-  
of Genesis Window Tint; and Eddy partnership was crucial to their petition, though—he welcomes it  
Russell, president of Sunset Glass success. Campbell offered his as a learning opportunity. “When  
Tinting, explained how.  
advice, “Choose a partner, and our competition gets a job, we ask  
All the panelists agreed there stick with them. No matter what.”  
are a few things companies want Technology  
ourselves, ‘What relationship do  
we not have? Who do we need to  
to focus on when trying to grow a  
Keeping up with technology is build relationships with?’”  
window film business. Specifically: important to the survival of a com- Expand your product offering  
Human capital. Choose your  
staff wisely  
pany. What once used to attract  
sales may not work anymore. So, business; it can help keep sales up  
Don’t be afraid to diversify your  
You have to have a joint-vi- staying on trend is vital, “In a during slow months. Russell sug-  
sion—give your staff distinct roles competitive market like this, you gested delving into the decorative  
so you don’t create your own com- have to be proactive to adapt and  
petition,” said Maharaj.  
change,” said Campbell. Arnett  
continued on page 32  
tint-off winners  
st: Yohan Kim  
Day Tint in Huntsville, Ala.  
nd: Chuck Cochran  
Eastcoast Motorsports in Saint  
Mary’s, Ga.  
Pelti Division Bâtiment MTL in  
Mascouche, Quebec  
rd: Eric Laramee  
Kim said he’s not quite sure  
what his plans are for the grand  
prize, but he thinks he’ll play it safe  
and save it. When asked how he  
prepared for the competition, he  
said he treated it like any other  
day, and he made sure to get  
enough sleep the nights before.  
1st: Jong-Moon Lee  
SMPS in Gimcheon-si,  
Gyeongsangbuk-do, Korea  
Xiamen Chen Sheng Trading  
nd: Shuiming Wu  
Co. Ltd. In Xiamen, Fujian, China  
3rd: Danny Munoz  
Signature Glass Tinting in  
Costa Mesa, Calif.  
Jong-Moon Lee traveled all the  
way from Korea, and he made  
quite an impression by grab-  
bing the gold in the Automotive  
Division and the $10,000 grand  
prize. “I can’t believe I won first  
place,” Lee said. “It’s hard to  
believe, and I’m very, very happy.”  
Ghost Shield Paint Protection in  
Newbury Park, Calif.  
st: Tyler O’Hara  
Bespoke Paint Protection in  
Austin, Texas  
nd: Nate Barrett  
3rd: Sylvain Parenteau  
Protex Drummondville in  
Drummondville, Quebec  
Tyler O’Hara made his way to  
the top by taking home the gold.  
“It’s just cool to have all of my  
hard work from day to day at  
the shop come through with this  
nice trophy; it’s an honor.”  
paint protection  
continued from page 31  
film market, and shared his own  
experience. “Architects now know of prevention, he emphasized how for the Industry  
that we can print window film that important it is as an industry to  
While he noted it’s only a part Making Headway  
The International Window Film  
looks like … window film that looks educate consumers about the ben- Association sponsored Thursday’s  
like anything.” Decorative film is a efits window film provides in pre- seminars under the moniker “IWFA  
growing market, so use it to your venting skin cancer, one of the Education Day.” The association’s  
advantage. Other panelists also most common diseases.  
executive director Darrell Smith  
suggested selling paint protection  
film (PPF).  
“A lot of drivers develop cancers updated attendees on IWFA efforts  
on the left side of their arms and and activities.  
face,” he explained. “You see it in  
His mission: keep pushing for  
Advocating the Benefits  
Australia, too, where skin cancer is progress. He noted that window  
Dr. Boris D. Lushniak, former act- most commonly found on the right film is the only non-window product  
ing U.S. Surgeon General and one of side.”  
rated by the National Fenestration  
the event’s keynote speakers, gave Skin cancer is highly prevent- Rating Council and, to keep spread-  
a speech highlighting the impor- able, he says, but customers need ing awareness, it needs to allocate  
tance of preventing skin cancer to take the steps necessary in ratings for the attachments. “It is  
through the use of window film.  
What we see is that the window the window film industry, especial- film to receive an Energy Star rat-  
tinting, radiation getting in through ly dealers, are part of the solution. ing,” he emphasized. “It would be a  
glass, is but a portion of the way we “It blocks UV-A and UV-B rays, huge win for us.”  
prevent skin cancer,” he said. “And and those rays are proven carcin- Smith then welcomed Mike  
order to protect themselves, and so important for our industry for  
part of it is protection if you’re hav- ogens,” he warned. “I can’t grow Hodgson, founder of the ener-  
ing a lot of exposure through glass. awareness on my own. It takes a gy consulting company ConSol,  
It’s protection from that ultraviolet village, and it’s industries that can to address how the window-film  
radiation through glass.”  
help with prevention.”  
industry can capitalize on energy  
efficiency and the green movement.  
Hodgson pointed out green driv-  
ers, such as the government wants  
more energy saving products and  
wants to reduce greenhouse gases—  
and window film offers the solution.  
Window film can reduce peak-  
load by 11 percent in a standard  
three-story residence mid-day in  
July. “Air sealing is the number one  
utility sought after, and your prod-  
uct is twice as good,” he explained.  
in full swing  
Window film beat air sealing with  
a coefficient of two to one.”  
Living Legend  
Team Madico was victorious again at this year’s annual industry golf  
tournament. Players included L-R: Ron Talley, Bill Stewart, Steve  
Wood and Burns Mulhearn.  
One of the most anticipated key-  
note speakers of the event was  
10-time NBA all-star, two-time  
Olympian and full-time philanthro-  
pist David Robinson. In a compel-  
ling question and answer seminar,  
Robinson shared some of his best  
memories on the court and the  
success he’s had with the Carver  
Academy, a charter school he  
founded in the San Antonio area.  
The Carver Academy was found-  
ed to help children in low-income  
areas achieve their educational  
It wasn’t all fierce competition, though. To kick-off the week’s confer-  
ence, we held the second-annual industry golf tournament at TPC San  
Antonio. Coming back to defend its title was Team Madico, who placed  
first last year. And despite having more competitors this year, the team  
took third place overall, and they had the highest score among window-film  
companies. The team’s players included Bill Stewart, Ron Talley, Steve  
Wood and Geoshield’s Burns Mulhearn.  
It was much harder than last year,” said Stewart, “but the course was  
perfect, very nice.” Mulhearn added, “I think the Auto Glass guys brought in  
some ringers; we need to get some more window tinters out here to play.”  
WindoW Film  
pub crawl  
goals. Being in the spotlight for the  
majority of his life, Robinson said  
he always knew he wanted to use  
his good fortune to leave a lasting  
impression on the community, and  
not just on the court.  
It wasn’t all serious talk, though.  
Attendees got the scoop on his  
experience being part of the Dream  
Team, and of course, what it was  
like to play with Michael Jordan.  
WFCT wouldn’t have been complete without  
its annual pub-crawl. Participants got an ear-full of  
haunted tales while touring some of the local bars  
said to experience paranormal activity.  
Each contestant was provided an electromagnetic field meter (EMF) to  
see if they could pick up on any lingering spirits. And while no one got to  
see any ghosts, guests that attended definitely  
had a good time hearing the spooky tales of the  
city and catching up with old friends.  
sponsored by  
“Michael loves to bet. One time, security window films.  
its support of the show this year  
we were at the airport, and he want-  
Hometown exhibitor XPEL also as well. The more than 40-year-  
ed to bet me $100 dollars that his upped-the ante while on its home- old Carson Calif.-based company  
luggage would come out before turf. The company used the event showcased its film for automotive,  
mine,” he said. “You better believe to emphasize its window film, XPEL residential, commercial and securi-  
I didn’t take it because he probably Prime, which features nano-ceram- ty applications.  
paid someone to make sure his did.” ic technology that blocks harmful  
UV radiation.  
44Tools hit the show floor with  
a complete set of installation tools  
The Latest and Greatest  
Making its first appearance at and supplies. The latest in meters  
There’s no place quite like WFCT was KDX Window Films, a from EDTM Inc., and cutting prod-  
the International Window Film Chinese-based company. Feihua ucts from Olfa, were points of inter-  
Conference and Tint-Off™ (WFCT), Chen, brand PR manager, said the est for booth visitors.  
and this year’s growth proves exact- company had a lot of success on  
Apollo Window Film, headquar-  
ly that. Compared to last year’s the show floor. And they spon- tered in Dallas, Texas, made its  
show, the event has grown more sored Shuiming Wu who placed debut as a sponsor this year. Its  
than 60 percent, and it’s doubled in the Automotive Tint-Off™. The newest line of automotive window  
in size since 2014. This speaks vol- company displayed its full line of film, the Ultimate Series, was the  
umes about the progression of the window films, including KDX 100% focus. It features a deep dye tint.  
industry, and it’s not just limited to UV protectant film and KDX Anti-  
window film, but all of the indus- fogging film.  
Film and Vinyl Designs, based in  
Fort Worth, Texas, returned with its  
try’s segments: wraps and graph-  
ics, paint protection film (PPF) and also increased its presence. Steve cutting software. Attendees were  
tools and technology. Wood, key account manager, able to see the plotter first-hand, as  
St. Petersburg, Fla.-based Madico window film and paint protection  
Eastman Chemical Company explained, “It’s a trade show for Brett and Brandon Wassell demon-  
and its two brands, LLumar and our industry, it’s unlike any other strated the machine’s ease of use.  
SunTek, were Diamond sponsors, trade show that we’re a part of.”  
Continuing a tradition, Maxpro  
the highest level of sponsorship. The team of representatives took once again offered attendees a  
LLumar representatives were to the show floor to display its two chance to win $500 by visiting its  
greeting visitors with the compa- lines of PPF, Invisi-Film Standard, booth and using its shrink film  
ny’s Superhero campaign to save and its newest top coat version, at its backglass station. Elizabeth  
good people from bad tint, one Invisi-Film Tough Coat. The newest Dillon, vice president of sales and  
installation at a time.” While some product was designed to protect marketing, says the company does  
attendees were taking pictures with against chemical stains such as gas- this every year because it attracts  
the life-size Superhero cut-out, oth- oline and oil.  
ers were getting demos of the com- Solar Gard also had several prod- great crowd into the booth and  
pany’s CTX window film, a product ucts on-hand, and one highlighted gives us an opportunity to get film  
known for its shrink ability. was the popular Clearshield Pro, its in hands,” she said.  
SunTek drew in attendees with a next-generation True Hard Coated Rayno Window Film showed up  
attendee attention. “It brings a  
new car this year, a Mercedes-Benz PPF. Representatives also demon- in true Texas fashion—big. It show-  
AMG GTS Black Line, to show off the strated the company’s new Ultra cased its new architectural film  
durability of its latest PPF self-heal- Performance Plus 80, the latest lines, and attendees were able to  
ing technology. The company also addition to the Ultra Performance test out the latest film at the com-  
featured its UltraVisionDS, a series Nano-Ceramic Automotive Series.  
of architectural and security and  
pany’s booth, where it, too, had an  
Johnson Window Films grew installation station.  
November/December 2016  
WiNDoW Film