Signs of theTimes  
raps have become a major profit puller for window film  
dealers, with some reporting their wraps and graphics  
sector comprises a majority of their business. With limit-  
less design options and a variety of available finishes, wrap trends  
are continuously changing, bringing new and familiar customers  
through the door.  
WindoW Film magazine spoke with Jeremiah Bienko, installer at Auto  
Safe & Sound in Tampa, Fla., to discuss the latest trends and where he  
sees the industry is headed.  
What’s Trending  
in the Wraps  
by Katherine Coig  
WindoW Film  
You’ve been in the graphics industry  
WFgoing on ten years now. What’s been the  
biggest change you’ve seen in the industry?  
I’m seeing much more awareness in the public  
JBjust regarding the word “wrap.” It’s becoming  
more of a household term, so to say. It seems to be one  
of the most common car modifications these days, at  
least for this area.  
It’s pretty clear people are interested in it and know  
what it is. Customers are coming in and asking very  
educated and very specific questions, like, “Hey, are  
you using 3M or Avery Dennison?”  
People are also aware of the general prices of a wrap,  
and some have design ideas already prepared, which is  
awesome. It shows they know what wraps are capable  
of providing, and it also shows people are willing to pay  
for it—they know what they’re getting is worth it.  
What do you attribute this growth in  
WFconsumer awareness to?  
Honestly, I feel like it’s coming from wrappers  
JBwho are self-promoting and getting very seri-  
ous about self-promotions—hiring professional vid-  
eographers and photographers. That to me is what is  
growing this industry.  
Instagram and Facebook are fantastic. As a wrapper,  
you may want to get to know how to do photography  
and filmography. I look at high-end car commercials,  
and it’s a great way to get a basic idea on how to utilize  
B-roll. A small amount of money can go a long way in a  
local area.  
With consumer awareness growing  
WFand the economy in a better place than  
it was ten years ago, have you seen more con-  
sumers making the leap to higher priced films,  
whether vinyl or tint?  
Customers are definitely more aware of the  
JBprice of films, but they’re also more willing  
to pay for it. A lot of people are more educated about  
a chrome wrap costing $10,000. People see that and  
understand why it costs so much. But that’s where we  
as installers come in—educating the consumer on the  
differences between each film helps them understand  
where that price tag is coming from.  
Five or six years ago, people didn’t know what carbon  
film was. The majority of consumers now know what  
it is. I have people coming in and asking, “What’s the  
difference between carbon and ceramic?” They want  
to know what they’re getting out of each, and it’s clear  
they’re doing their research on the films.  
Jeremiah Bienko (left)  
demonstrates how to install a  
wrap to a group of attendees at  
the 2017 InternationalWindoTwM  
Film Conference andTint-Off  
continued on page 24  
November/December 2017  
WiNDoW Film  
Sconigtinnuesd ofrofmtphagee T23imes  
Now, a tint job can reach  
up to a $1,000, and it’s accept-  
able. So I think it’s safe to say  
consumer awareness on the  
different variations of films is  
definitely growing.  
At the 2016  
WFSEMA Show,  
several vinyl manufacturers  
reported that attendees  
were highly interested in  
color-shifting wraps. Have  
you seen any reflection  
of that at Auto Safe and  
Sound over the past year?  
We’ve actually had a lot more inquiries about  
JBfull color change wraps. Now, I have every  
shade of every color. To me, that shows that col-  
or-changing is a lot more popular, at least in our area.  
Chrome deleting is also a pretty common request,  
usually with the vehicle’s chrome detailing getting  
wrapped in gloss black. I buy more gloss black than  
anything right now. It’s a really easy sell, and that’s  
where the money comes in. It’s a little touchier than  
some other films, but chrome deleting is a very profit-  
able job; it’s great money.  
I don’t shy away from those jobs. It’s all labor and  
delicate cutting, but there are big profit margins.  
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Where do you see the vinyl industry  
WFheaded in the next few years?  
In the actual design aspect, we’re seeing a lot  
JBof digital print mixed with chrome and color  
flow. A lot of the industry is printing on different mate-  
rials, as well as overlapping materials.  
On a wide spectrum, I would love to see car deal-  
erships offering a three-year lease with three compli-  
mentary color changes for each year. Think about it:  
the consumer will get a new wrap at the end of every  
year, and the customer would be ecstatic since it’s  
essentially like getting a different car every year. And  
the dealer would get a car that hasn’t seen a drop of  
rain when the lease ends. Not to mention, it’s a small  
fee and provides the leased-car customer with quite a  
luxury product.  
I think car dealerships, over the next decade, will  
have wrapped cars in their shops. It’s eye candy, it’s  
the way of the world. People will think it’s pretty, and  
WindowFilmMag @WindowFilmMag  
Window Film  
they’ll want it.  
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Katherine Coig is the editor of WINDOW FILM magazine.She may be  
reached at  

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