4.5 billion USD
Cost of the plants
7 and under:
ages of most plant workers
with 12 targets
Clean Room rating:
The company’s stock value has risen more than 400% percent since it
started selling window film in 2013.
Coating head clean rating:
Additionally, working in a manufac- to block UV rays—a spec likely
turing plant there is considered a prompted by the seriousness with
promising, cutting-edge career for which Asian people take skin dam-
age. That mindset contributed
We make a lot of products in greatly to KDX’s initial ﬁlm growth.
China, and our cost is lower here,”
Li says. “In the U.S., human resourc-
es are expensive. When plant work-
KDX Window Film caught on in
ers work in the U.S. for a long the Asian market quickly—allowing
time, you need to pay them a lot of for a speedy return on the initial
money. We are a new company with production line investment of $1.8
young workers. In manufacturing billion USD. For the ﬁrst year of sales
labor, we have a 10- to 20-percent (2015), the company sold its ﬁlm to
cost difference.” Of its 140 plant the Asian market exclusively with a
technicians, the average worker concentration in China. According
was born after 1980 and makes to Li, China is the biggest market due
890 USD per month starting out. to the automotive ﬁlm penetration.
In addition to saving on labor “In the U.S., maybe 10 percent of the
and ﬁlm production, KDX manufac- cars get auto ﬁlm but, in China, it’s
tures the polyester used to make 90 percent,” he says. “[Protecting
ﬁlm from chips. This allows for the skin] is part of the culture.”
streamlined efﬁciencies and com- He recounts his lunchtimes in col- All films are tested across a
petitive pricing—even as its prod- lege when all the Europeans and number of measures. Here, this
ucts are shipped all over the world. Americans would eat outside and film is inspected for optical clarity.
Saving on production allows “all the Asians ate inside,” he says.
the company to invest more in Being only about 20 years old, the
research and development. In automotive industry is still explod- Skin Cancer deaths per
fact, with more than 10 percent of ing in China, and with such a strong
the company’s budget dedicated desire for UV protection, it should
every 100,000 people
to R&D, new innovative products provide sales growth for KDX for the
are also in the works—its most foreseeable near future.
recent being a brand new paint
Being close to the customer has
protection ﬁlm (PPF) line. “Our worked in the company’s favor,
PPF is self-healing at room tem- with Li guessing KDX ranks sec-
perature,” Li says.
KDX’s ﬁlms also do their part
continued on page 34 Source: World Health Organization